GOOD NEWS EVERYONE! Science has once again discovered a really cool new phenomena! Everyone knows the simple color association, blue is cold and red is hot. But does that match up with what we actually feel? Researchers from Nippon Telegraph and Telephone Corporation have found that we perceive objects colored red as slightly cooler than identical blue objects at the same temperature. In the study the subjects entered a pitch dark room and a panel lit up as blue or red and participants were asked if it felt warm to the touch. As it turns out, the red surfaces needed to be at lease 0.5 degrees Celsius warmer than the blue surfaces before they began to feel warm. The researchers suspect that your sense of touch is strongly influenced by your expectations. In other words. We assume that the red surface will be hotter and we are struck by how cool it is when it doesn’t line up with those expectations. In another experiment to test the association of color with heat the subject had red or blue light shone on their hands and were asked to tell which was warmer. According to the study the red light made the subjects feel warmer than the blue light at lower temperatures.